Our clothes are as affordable as they can be – that's because we don’t mark them up to traditional retail prices. We don't want to price people out of making a difference, but we also need to be realistic about the true cost of a garment.


Honest Prices, Always
Courtney Holm

This article was originally published on 26/12/17 + has been re-released in 2022 in honour of the continued BFCM madness! Enjoy.

We have no discounts today, nor on Black Friday, Cyber Monday, or any other sale-crazed, violence-inducing day of the shopping year. Why not, you ask? Well, because our prices are honest all of the time. Not just when we've made too much stock (we've never made too much of anything), and not when we've deemed something "last season". We're not into clever marketing telling you that you'll miss out, compelling you to buy without thinking. This is how our pricing structure works. Plain and simple for all to see. Best of all, it's the same every day, so you never have to feel rushed to buy from us. 

Want to see the receipts? Here's a cost breakdown (in AUD) for our A.15 t-shirt. The same formula applies to all A.BCH pieces.

Cost breakdown of a t-shirt

Shop the A.15 Classic T-Shirt.

A.BCH is here to provide a simple solution to a complex problem. We create beautifully designed pieces, crafted from the most responsibly sourced materials, designed and made for circularity. But that's only half of what we do. We're also here to remove the hype so you can be more conscious when you buy.

We're here to show you how to care for your clothing properly, teach you tips and tricks to mend and up-cycle your beloved wardrobe favourites and make your clothing last a lifetime. And, we're here to ensure your clothing doesn't go to landfill, ever. You don't even have to buy from us. Consider us your new, healthier alternative to fashion. 

Happy Holidays, everyone. As alway, we would love to hear from you. Even better, signup to our newsletter and we'll keep you abreast of the most important things - direct to your inbox.

Shop forever pieces, at the right price - here.

Learn more about Black Fri-Dye here.