A.BCH is a circular fashion label. Our sole purpose is to champion a better way to design, make and wear clothing in order to create a world that's more equitable and sustainable.

Circular Design is an approach to designing products and systems that incorporates three key circular economy principals; designing out waste, keeping materials and products in use and regenerating natural systems. Informed by the work of Cradle2Cradle and The Ellen MacArthur Foundation, Whole Systems Thinking and our learned experience, we've forged the path for what circular fashion means in practice. Our methodology has been in development since 2016 and we continually reflect on and refine our knowledge and practices over time.

We believe circular design is the the future of clothes if we're to sustain planet and people for future generations. We also believe there needs to be significant slowing-down of consumption and production, and an end to the exploitative fast fashion model. Our hope is that A.BCH will be an example that proves fashion can and must do better. Our future depends on it.

Our in-house team cut, make, repair and remanufacture - all at the A.BCH Circular Factory

We care a lot about each aspect of our supply chain, from growers to sewers and beyond. We employ our own garment workers and technicians directly and purposely invest in Australian manufacturing jobs as an ethical imperative. We're building capacity in our West Melbourne Circular Factory and we're proud to be accredited by Ethical Clothing Australia, paying above award wages to our team.

For suppliers not employed directly by us, we work to uncover the truth about every fibre and process used in our products, tracing whole supply chains, learning about artisans and skills involved and telling you what we've learned on each product page – where you can see the whole story of how each garment came to be.

We're Lifecycle obsessed – with everything we do centred around the birth, life and afterlife of clothes. Read more on that here. Or cycle through the menu on the left to go deeper into what circularity means for us and for you.