A.BCH is a circular fashion label offering a simple solution to a complex problem. The fashion industry is a major contributor to global air and water pollution, obscene wastage, human and animal exploitation – and that’s just the tip of the unethical iceberg. A.BCH is working to a circular economy standard, though the industry has a lot of catching up to do. To learn more about that, check out our extensive info on Circular Design.

A.BCH founder, Courtney Holm at sewing mahcine

A.BCH was founded in 2017 by Courtney Holm.


With so much secrecy in the world of fashion, we err on the side of TMI, offering full disclosure as to how each of our pieces came to be. Every thread, every fibre, every button is accounted for, because we have nothing to hide.

Our clothes are affordable as they can be, because we don’t mark them up to traditional retail prices. We’d never want to price people out of making a difference. In saying that, we are NOT fast fashion prices, which are only the price they are because they're exploitative to people and our planet. Plain and simple, but not always easy.

We don’t just talk about circularity, ethics and sustainability – we live and breathe them. Our clothes are made in Melbourne from renewable, organic and recycled materials. From our buttons crafted from the seeds of fallen corozo fruit in Panama, to our company owned Circular Factory in West Melbourne, we work tirelessly to ensure that every step of the journey is as thoughtful and sustainable as possible. Not that we’ve clocked it, by any means. Our search for ways to improve is just as tireless. 

When you buy one of our intelligently crafted garments, you’re becoming part of the solution.

Contact us for further information, we'd love to hear from you. You can also join in the sustainable fashion conversation on instagram, facebook, YouTube and pinterest.

Alternatively, check out our numerous educational posts from our founder on A.BCH World blog, or get news and updates direct to your inbox by joining the A.BCH Community Newsletter.