For a very limited time, A.BCH will take part in a living, evolving work space and showroom within Melbourne's iconic retailer, Emporium.
Image by Lis Harvey
A.BCH continues its collaboration with The Council of Textile & Fashion in the latest pop-up space within the Emporium Melbourne.
Behind every garment lies an incredible history and a complex process that few consider before they buy. Although more people are asking where their clothes came from, the complexity is difficult to visualise when the shopper’s experience is so one-dimensional (ahem, just the point of sale).
That is why, for a limited time, Emporium (considered Melbourne’s most prestigious shopping centre in the heart of the city) will host its first live studio residency for three rising local designers thanks to a collaboration with CTF Curated. A.BCH has been selected as one of those three!
So what exactly is Work Shop? It's a space that’s part show room, part working studio. The three labels selected from the Curated group, A.BCH, Scott Benedictine and MNDATORY will occupy a traditional retail space with a subversive approach from July 3rd – 30th. Work Shop allows passers-by and enthusiasts alike to experience the behind-the-scenes processes of our fashion house, from conception to development to construction and presentation.
Work Shop visitors can expect a visual cascade of meticulous and harmonious creation, at a refreshing pace that both educates and inspires.
The Council of Textile & Fashion launched Curated in March 2017, bringing Australia’s premier emerging labels into one space to meet, connect and provide a shopping experience for those who want to be at the forefront of new discoveries.
Curated Work Shop Open Days
Monday 3rd July – Sunday 30th July
Level 2 - Shop 218 (opposite Alannah Hill)
287 Lonsdale St, Melbourne
We'd love to meet you! Whether you'd like to discover the team behind the A.BCH creations, or you'd like to order a customised piece, we are here for you! Finally, we are all about research and development, and welcome any ideas, design or sizing experimentations from you while we are in the space! There is so much potential here!
For press enquiries please contact Camilla at firstname.lastname@example.org or learn more about CTF Curated here.