DISCOVER OUR NEW CAMPAIGN — SLOW

Creative Direction by Jasmine Holm and Marcus Hollands. Photography by Cydney Cosette. Hair and Makeup by Alyssa Selin. Models: Georgia Farley and Jonas Nutter.

13.12.2017

Slow
Courtney Holm


Moments of reverie and discovery. Our campaign celebrates the notion of slowing down; embracing process and allowing the senses to intensify. 

In fabric production alone, the fashion industry uses around 9 trillion litres of water a year. That’s enough to hydrate every person on earth for 2 years.

It’s time to slow.



If the fashion industry continues on its current path, by 2050 it could use more than 26% of the world's total carbon budget associated with the 2 degree pathway.

It’s time to slow. 

 


The cotton industry alone uses a whopping 25% of global pesticides and 11% of global insecticides produced annually. That's just in farming. Most of the world's textiles are laced with nasty chemicals in order to boost quantities and speed up production.

It’s time to slow.

 


Australians send 6000kg of textile waste into landfill every ten minutes, and most textiles are unable to be recycled due to the rise of mixed fibre garments and lack of recycling facilities.

It’s time to slow.

 


Over 50% of the world's garment workers are paid less than minimum wage. Minimum wage in the garment industry is considered to be just 1/2 of a living wage. As people consume and dispose of fashion faster than ever before- it’s time to really consider those who made our clothes.

It’s time to slow.

Discover our previous Launch campaign.