FUTURE CLASSIC

Creative Direction by Jasmine Holm and Marcus Hollands. Photography by Cydney Cosette

27.02.2020

Future Classic
Courtney Holm

Future Classic explores the concept of sustainability as conservation. Celebrating antiquity through design, the campaign focuses on generating new artefacts with the old and new, man-made and organic.

A collaborative campaign shot in the rolling hills of Tuscany. Photographer Cydney Cosette captures details of garments, relics and glimpses of natural surroundings. Art directed by Jasmine Holm and Marcus Hollands, the final images are removed from their original environments with painting, cutting and collage techniques.

Each garment appears suspended in time, with a focus on the garment birth, life and afterlife. The campaign collection and rationale was displayed in an immersive display and runway show in Melbourne as part of Melbourne Fashion Festival's cultural program in 2020.